Pricing to Sell!

There are many factors involved in pricing your home to sell. With the large amount of homes on the market, and the growing number of buyers looking to snag a good deal, it is important for sellers to look at the selling process as a business transaction instead of a personal activity.

One of the things that buyers absolutely need to think about is curb appeal. The National Association of Realtors says that 49% of buying decisions are based on curb appeal. With the growing number of houses on the market, curb appeal can be the deciding factor that makes your house stand out amongst the others in your area.  Realtors look at curb appeal as “outdoor staging”. While this type of staging may not necessarily put more dollars in your pocket, it may still prove to be beneficial in getting people’s attention, and getting them in the front door.

Another thing that many sellers overlook is keeping listing pictures current. A house with listing pictures from the winter months that is trying to sell in the spring may be overlooked due to concern that the house has been on the market for too long. Once people realize that a house has been listed for several months, they start to question why. Although it may be clearly just a coincidence, buyers tend to look negatively at homes that have been on the market for a very long time.

Consequently, it is essential that you and your Realtor work together to come up with the perfect price. Pricing too low may bring buyers who are not serious about investing in the home that you consider to be your jewel. And pricing too high may result in buyers overlooking your property for less expensive and very similar properties.

Though it may be a little difficult, it is important that sellers try and distance themselves from the emotional attachment to their homes. Buyers are not going to look at your property the same way that you do. To you, your home is filled with personal touches and memories. To a buyer, your home is simply a blank canvas amongst other similar canvasses. This is when having a good relationship with a quality Realtor is of the utmost importance. Your Realtor should be able to assess what your most important needs are when selling your home. They also need to be looking out for your best interest at all times. A good Realtor will sell your home at a price based on your immediate needs; not theirs. Your Realtor should be well verse in your local market, aware of the price and condition of other local properties similar to yours, recurring monthly expenses such as HOA fees and property taxes, and able to give buyers a good idea of what sets your home apart from others.

Contact us to find out how David Lever Exclusive Properties can help you sell your home.